UI/UXWebsites
An enrollment funnel with evidence behind every screen
Vantage Education · 2026
+38%
application completion
-71%
enrollment support tickets
14
usability sessions run
The challenge
Vantage lost 60% of applicants mid-form. Support tickets clustered around one confusing step nobody on the team could see.
What we did
User interviews and session recordings exposed the friction. We redesigned the flow to two steps, prototyped in Figma, tested with 14 students, and shipped a design system their developers implemented with us.
UX ResearchFigmaDesign System